Inbound Marketing Game Plan
Inbound Marketing is more than a new strategy, it is an ideology. It is about creating marketing that people love with quality, unique, and engaging content at its core.
We market the content, not the company. We play to the power of the buyer to do research with today’s mobile, search, and social technology and we deliver the answers and solutions they seek.
By being helpful and informative, we bring them to the site. You can count on Anchor to bring you leads.
CTA Mapping, Powerful Landing Pages, and Premium Content
Using strong Calls-to-Action, we lead them to custom landing pages where we promote “Premium Content” like:
- eBooks
- White Papers
- Executive Summaries
- Case Studies
- Lists
- Spec Sheets
- Catalogs
The prospect “pays” for the premium content with Persona information that we use for better targeting and sales process optimization moving forward.
Every champion team begins with a good coach and game plan
Every Inbound Marketing Game plan is a little different, but here are the things that you can count on from Anchor managing your Inbound Marketing efforts:
- Analysis of Current Marketing & Brand
- Roles & Goals
- Competitive Analysis
- Further defining of Value Proposition
- Buyer Personas
- Campaign Strategy Quarterly
- Traffic Strategy including: Blogging, SEO, Social Media and PR
- Daily Email Correspondence
- Initial Onboarding Calls and Meetings
- Weekly Strategy Development Calls
- Bi-weekly Success Reporting and Adjustments to Strategy
- Dedicated Senior Inbound Marketing Specialist
- Dedicated Account Manager
- Dedicated Project Manager (using Basecamp)
Strategies included in most plans include:
- Keyword Phrase Researched Blogging Daily
- Weekly SEO adjustments
- CTA design and Implementation
- Landing Page Design , Creation and Optimization
- Custom Form Creation
- Premium Content Creation (max 3x per quarter)
- Social Media Automation
- Email Advanced Workflows for Lead Nurturing
- Lead Scoring Rule Sets and Plan
- PRWeb.com SEO release monthly
- PPC Campaign Creation and Management including display and remarketing
- Inbound Marketing Training of Key Personnel
